Friday 5 February 2010

PEOPLE - Corporate Images for Justfoodanddrink







The above images were taken for a company who specialise in, (amongst other products), freshly squeezed 100% pure orange juice. They are really passionate about the integrity of their product, and maintain a "hands on heart" approach to their marketing, the purity of their brand and where it comes from, being paramount. I used a Nikon D80 SLR to take these images, with a two studio flash light setup, one soft box and one umbrella, plus an assistant with a reflector using the gold side for warmth. For all the images in this series, the camera was set to ISO 400, and the white balance was set as flash although it was actually mixed lighting with daylight. I positioned the lights at 45 degree angles to my subject, but slightly overhead to avoid reflections from glasses and heads. Aperture was f5, shutter speed 1/125second and the focal length of the lens was 28mm using an 15-55mm lens. Post production I have applied a dark vignette to improve the way that the eye is directed to the subject. I kept the plant in the background as I felt it added a sense of Organics to the overall result. When you shoot into a window or alternative light source, you need to expose for that first, then use the flash to fill in the foreground. These may form part of my final images which will be printed and presented in a professional format.



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