Friday 16 December 2011

LEIGH BEISCH

When looking at the Food Photography of Leigh Beisch, San Fransisco, it is clear, as quoted on her webpage by Group Creative Director, Tracey Locke, that she :
" truly drives the creative process; one who goes beyond merely capturing the result of it...her vision would define not only our (their) time in her studio,...but would define the outcome of the entire project"
Beisch does not use a stylist, prefering to trust in her own judjement - which is a rare talent.
 She maintains a wealth of prop materials always close at hand, which she knows intimately for COLOUR, TEXTURE & DETAIL. She selects exactly the right props to enhance her images. Props that add life and soul to the work.
The Creative Director for McDonalds was quoted as saying,
 " OMG!!! This is the MOST BEAUTIFUL McD FOOD I HAVE EVER SEEN!!!!!!!!"

You can read more about Leigh Beisch and her award winning food photography at the following link:





Images: Leigh Beisch

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